Local Marketing Member Participates in NJ Summit

Last week, Morgan Cirillo traveled to Sotheby’s International Realty Headquarters, located in Madison, New Jersey to attend an annual, invitation only Marketing Summit. As the representative from Charleston’s Daniel Ravenel Sotheby’s International Realty, Cirillo was one of 49 attendees from Sotheby’s International Realty offices all around the world.

During this two day event, speakers like CMO Wendy Purvey and Tony Dolceamore, Global VP of Affiliate Services, reviewed the effectiveness of the 2016 marketing plan for Sotheby’s International Realty and began a dynamic conversation about the goals and changes for 2017.

Wendy Purvey at Corporate
Wendy Purvey giving an office tour. Painting by Kevin Red Star.

Presented by the Interactive Marketing Specialist, Chris Donadio, was an announcement that all videos from the Sotheby’s International Realty website that use a particular platform would be automatically shown on the websites of: Mansion Global, Luxury Estate, and New York Times. This change will bring added exposure to listings through the impressive videos created by all offices worldwide and will take the user from a static photo to an immersive media experience.

Christian Russo, Director of Interactive Marketing was thrilled to announce that Sotheby’s International Realty beat Zillow and Realtor.com to host 3D tours on their website. This was a strong announcement that emphasized the fact that the Sotheby’s International Realty brand is always on the cutting edge of technology.

In addition to the entire Marketing Team, CEO Philip White joined the group on the second day, to welcome and thank them for their presence at the Summit.

This Summit was a collaborative experience between marketers from Maui, Boston, Rome, Seattle, Shrewsbury, Aspen, Portugal, Helsinki, Scottsdale, and many more. While there were many different languages spoken at the event, there was one underlying language that was understood by all – the importance and significance of the Brand that is Sotheby’s International Realty.

Marketing Summit Group Photo
Participants of the Marketing Summit. CEO Philip White, center

Beach Retreats: Isle of Palms

Isle of Palms
Aerial of Isle of Palm, South Carolina

With the summer in full swing here in Charleston, we revisit our series on our favorite Beach retreats. Todays topic, a real favorite for visitors and locals alike : Isle of Palms!

As our region continues to grow at a record pace, the hot summer heat is attracting more and more people to the sandy shores around the barrier islands of the South Carolina coast. From March until late September, the Charleston area beaches are a top destination for people from around the region, and increasingly, around the country and the world.

The picturesque scenery of Isle of Palms is no exception and it is rapidly becoming the most popular location to feel the sand between your toes. While other area beaches have their own unique cultures and enticing amenities, Isle of Palms continues to be a major beach destination for the entire Southeast. Homes on the Isle of Palms range in values and many homes off the front beach can be obtained with even the most modest of budgets. This fabulous “tree-house” style home offers a truly unique island lifestyle on a very private lot.

Spanning just over 4.4 miles, Isle of Palms is a top resort destination featuring beautiful beachfront homes, cute and upscale bungalows, and wonderful shops, restaurants, and bars. The luxury gated community of Wild Dunes is on the north end of the island, and features two world class golf courses designed by Tom Fazio.

The Island experienced a resurgence in the past 25 with improved access directly from Mount Pleasant via the Isle of Palms Connector and many residents improving their homes, or tearing down and building modern mansions. Today, the island hosts countless visitors who come back year after year to experience the relaxed sophisticated lifestyle it offers. Because the island allows nightly rentals, there is always a buzz of activity in the shops, restaurants and bars, and it makes for a wonderful lifestyle for all.

One of the hidden Gems of Isle Of Palms is the “Back Beach” or deepwater row of homes and docks which overlook the Intracoastal Waterway. These beautiful properties offer not only an easy walk to the beach, but also the ease of direct deep water access to enjoy the miles of coastline and waterways in your own vessel! There is nothing like an impressive infinity pool overlooking the marsh and waterway, and this fabulous listing at 2401 Waterway Boulevard gives you all of this and more. With 6 bedrooms and 7 full baths, magnificent main level master, custom kitchen, and charming pool cabana, this home anticipates every need. With an opportunity to buy now and choose finishes, it doesn’t get much better than this!!!

Find your ideal home on Isle of Palms today, and start living your dream lifestyle on one of the Lowcountry’s best beaches!! Search Isle of Palms Homes Here

Charleston’s art scene ties to international art world

Charleston has a vibrant arts scene all year long, but one event truly showcases the power of art, theater, music and dance. Spoleto SoFestival USA brings internationally known and incredibly talented artists and performers to the Holy City for 17 days.

From the kickoff in May to the finale on June 12 at Middleton Place, this event is a celebration of all things art and culture, attracting visitors and reminding locals about Charleston’s artistic beauty and history.

This year marks the 40th anniversary of Spoleto Festival USA – a much-heralded event that highlights the importance of art in our local community. It draws people together to enjoy classic operas, modern dance and innovations in art and music.
Making headlines this year is the performance of “Porgy and Bess” at the newly renovated Gaillard Center – a beautiful venue to showcase this amazing event. The opera, last performed at Spoleto in 1999, brings to life DuBose Heyward’s depiction of the Gullah community right here in Charleston. Charleston artist Jonathan Green is the visual designer.

A scene from the acclaimed Porgy and Bess Opera, performed at the newly renovated Gaillard Center.
A scene from the acclaimed Porgy and Bess Opera, performed at the newly renovated Gaillard Center.

Although the performance sold out months ago, art lovers can still see the paintings that depict the impact of “Porgy and Bess” and how it showcased Charleston to the world. The Gibbes Museum of Art is hosting “The Art of Porgy and Bess.” This collection opens May 28 as the Gibbes reopens after an 18-month renovation.
A “Porgy and Bess” Walking Tour is also available, featuring sites associated with the fictional characters and historical context for the work and its creators.

Bringing a performance like “Porgy and Bess” to Spoleto reinforces the deep connection between Charleston’s artistic and cultural history. Even the city’s architecture and historic homes are part of its artistic scene.

Daniel Ravenel Sotheby’s International Realty, a luxury real estate firm in Charleston, understands that tie. Daniel Ravenel is part of the Sotheby’s brand – a global art business dealing in some of the finest pieces and collections in the world.

In 1976 Sotheby’s launched the Sotheby’s International Realty brand to complement the auction house. This collaboration uses a combination of unique marketing efforts to reach an influential audience around the globe. The auction house started in London in 1744 and continues to provide amazing knowledge of art with a network of 90 offices in 40 countries.

“Sotheby’s history and Charleston’s rich art history are the perfect blend,” Dan Ravenel said. “In many ways, Charleston’s homes are pieces of art so working in real estate in the beautiful Holy City among all these artistic treasures is the best of both worlds.”

Charleston Featured in Silicon Valley Radio Show

Buddy Saupe, Bobbi Decker and Joe Cucchiera in their studio Friday.
Buddy Saupe, Bobbi Decker and Joe Cucchiera in their studio Friday.

Local Luxury firm Daniel Ravenel Sotheby’s International Realty was featured in the San Francisco and Silicon Valley Market over the holiday weekend. Ruthie Ravenel was featured as the guest star of Real Estate Radio Live on Friday May 27, explaining Charleston’s economy, culture, and real estate market and promoting the company’s listings to a captive audience in California.

Indigo Park with its LEED certified homes was discussed on the show at length.
Indigo Park with its LEED certified homes was discussed on the show at length.

Recently Ravenel attended the Global Networking Event in Las Vegas, a luxury real estate conference exclusively for Sotheby’s International Realty agencies. At the event, Ravenel connected with Buddy Saupe and Bobbi Decker from Today Sotheby’s International Realty, a luxury brokerage in the San Francisco Bay Area and Silicon Valley. They invited Ruthie to star on the show the following week.

Listen to the podcast here : Real Estate Radio Live

The recent luxury conference had over 2,400 participants from the Sotheby’s International Realty network, and included training and networking opportunities. “Events like the Global Networking Event allow us to build friendships and strong business relationships with brokers in our feeder market,” said Ravenel. “This recent radio interview is just another great example of the ways that our clients can directly benefit from these relationships.”

Joe Cucchiara is an avid golfer and during the live interview, Ravenel promised him a round at the famous course.
Joe Cucchiara is an avid golfer and during the live interview, Ravenel promised him a round at the famous course.

The Sotheby’s International Realty network currently has more than 18,800 affiliated independent sales associates located in approximately 835 offices in 63 countries and territories worldwide.

Daniel Ravenel Sotheby’s International Realty is a luxury brokerage located in downtown Charleston, specializing in listing and selling high end homes. All of Daniel Ravenel Sotheby’s International Realty’s listings are featured on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.